AIGA San Diego executive board alumna Carol Kerr founded Carol Kerr Graphic Design in 1983, building a Pennsylvania Avenue studio that handles branding, capabilities brochures, wayfinding and environmental signage systems, print collateral, and digital design for startups, corporations, and not-for-profit institutions. Donor-center plaques, exhibit graphics, and campus wayfinding packages are often specified alongside the architectural drawings produced by Safdie Rabines Architects. The studios pro bono San Elijo Lagoon Conservancy community awareness campaign was produced under a Sappi Ideas That Matter grant, and the principal taught design and production at San Diego City College for two years. Trademark clearance, logo-registration filings, and licensing agreements tied to identity projects route through outside IP counsel at Hoffman & Forde, Attorneys At Law. Full identity engagements can take a nonprofit client from discovery and naming through logo system, typography standards, editorial templates, stationery, annual report, donor wall, and environmental signage installed across a physical campus.