Dental-practice internet marketing — not general small-business SEO — defines American Dental Ratings, a Hillcrest agency on University Avenue combining a vertical dental directory with paid lead-generation, review management, and on-page optimization for DDS and DMD practices. Campaign work targets the specific search behavior of patients researching procedures, with inbound inquiries routed to cosmetic operators including Dentique Cosmetic Dentistry Studio where consultation traffic converts into full-mouth cosmetic treatment plans. The ADR directory pages surface profiles, photos, procedure lists, and patient-contact forms indexed against local dental search queries for Hillcrest and greater San Diego. Implant-volume operators require a different acquisition funnel — longer research cycles, 3D imaging questions, insurance and financing checks — which is why the landing-page and schema strategy running for Dental Implant Centers sits on a separate funnel from general family dental. Services layer content marketing, schema markup for LocalBusiness and Dentist types, and review-solicitation workflows designed around Google Business Profile. The most involved engagement the agency runs is a multi-location dental group launch — unified brand site, per-location landing pages, NAP consistency across the dental directory ecosystem, and PPC allocation across Google Ads and Meta coordinated against a central call-tracking platform.