Veteran-owned and women-owned since its 2014 founding, James Coffee Co. at 2870 Fourth Ave #107 roasts its beans in-house and runs a direct-trade sourcing program in Hillcrest's 92103 ZIP code. The in-house roasting operation processes green beans in small batches on a dedicated roaster, a direct-trade sourcing model that shares the Hillcrest artisan-food corridor with the imported British scones and pastries at Shakespeare's Corner Shoppe. James Coffee stocks vegan drink options and keeps a dog-welcoming patio for customers settling in with laptops, pulling espresso from its dedicated bar alongside cold brew and seasonal single-origin pourovers. Evening diners at Trust on the same stretch of Fourth Avenue often start or end their night with a James Coffee order. The house-roasting operation handles wholesale bean supply to grocery stores and cafes across San Diego County alongside event catering that requires on-site barista service for conferences and private functions.