Big City Bagels Cafe at 1010 University Ave has boiled and baked New York-style bagels in Hillcrest since 1994, making it one of the 92103 ZIP code's longest-running breakfast operations. The sandwich menu layers Boar's Head meats and cheeses onto those same fresh-baked bagels, a deli-forward approach shared by Rubicon Deli Mission Hills nearby. Espresso drinks use locally roasted, fair trade organic beans, and the smoothie program includes both classic fruit blends and protein-boosted recovery options built on the same health-forward sourcing. Bakery runs through the same corridor include stops at Hazel & Jade Bakery, which carries complementary pastry and cookie selections for the neighborhood's morning crowd. The wholesale arm supplies bulk bagel-and-cream-cheese boxes, breakfast sandwich trays, and Boar's Head deli platters for corporate meetings, conventions, and tradeshows.