Hillcrest's largest LGBTQ+-owned nightclub since 1992, Rich's operates from 1051 University Ave in San Diego's 92103 ZIP code. Guests who arrive after dinner at Urban MO's Bar & Grill step into two separate rooms, each equipped with its own DJ booth, full bar, and dedicated dance floor. A mezzanine VIP section with four private booths overlooks the main floor, and a standalone party room upstairs accommodates reserved group events. The largest dance floor in the 92103 ZIP code runs multilevel DJ programming across house, pop, and Latin nights, a high-capacity LGBTQ+ format that shares University Ave's nightlife strip with the electronic music programming at EQ San Diego. The venue's multi-room layout supports full-scale production nights combining touring DJs, live drag performance, and themed visual installations across both stages simultaneously.