R Place Bar & Eatery at 1027 University Ave is Hillcrest's only LGBTQ+-owned and Latino-owned sports bar, opening its current location in February 2025. The venue joins a brunch-to-nightlife corridor shared with Crest Cafe, a neighborhood diner that has served the Hillcrest community since the 1980s. A handcrafted Mexican-American bar fare menu features items built for game-day groups, with NFL Sunday Ticket broadcasting across multiple screens throughout the indoor dining room and heated patio. The private event space draws community organizations and LGBTQ gatherings, complementing other Hillcrest venues like EQ San Diego on the neighborhood event circuit. Arcade games, a full cocktail program, and a reservable dining room equip the venue for multi-hour group buyouts anchored by the full-service kitchen.