Founded in 2012, K12 Data in Encinitas provides curated contact databases covering more than four million K-12 educators, principals, superintendents, and district administrators across public, private, and Catholic schools in the United States. The veteran-owned company compiles and verifies all records in-house, delivering segmented datasets in CSV and Excel formats with fields for email, job title, school affiliation, and district — the same list-hygiene standards that content agencies like Digital Storyteller in Encinitas depend on for targeted campaign deliverability. EdTech firms, textbook publishers, and education-sector vendors use K12 Data's lists to reach specific decision-makers by role, grade level, subject area, and geographic region, enabling outreach calibrated to individual school-district procurement cycles. The company acquired EdLights from Junyo in 2015, adding market-intelligence analytics to the core contact-database product and expanding the platform's utility beyond raw list generation. That combination of verified contact data and analytics positions K12 Data alongside the broader business-services ecosystem anchored by organizations like the The Newport Group in the Encinitas commercial corridor on Second Street. Highest-tier enterprise datasets segment records by NCES school identifiers, Title I eligibility status, and per-pupil expenditure brackets, enabling programmatic ad targeting at the individual-campus level.