Established in 2012, Paddle Planet in Encinitas's Leucadia district is a stand-up paddleboard sales, rental, and lesson shop on North Coast Highway 101. The retail floor carries performance boards from Infinity, Starboard, Naish, Quatro, JP Australia, and NSP, a SUP-specific lineup that complements the surf-instruction programs at Leucadia Surf School nearby. SUP lessons run on the flat-water conditions of Carlsbad Lagoon, while ocean rentals launch from Encinitas's beach breaks along the 101 corridor near the Leucadia Farmers Market. Kayak sales and surfboard rentals extend the inventory across multiple paddle and board disciplines, with the Leucadia storefront positioned on the same Coast Highway 101 strip that hosts Surfhouse and other coastal lodging. Race-geometry touring boards and carbon-fiber paddle systems serve competitive paddlers training for downwind and distance events along the North County coastline.