Encinitas Fish Shop on South Coast Highway 101 in Old Encinitas runs a customizable seafood counter where diners choose their fish, preparation style, and seasoning from a rotating board of fresh catches. The three-step build — select the fish (mahi, swordfish, ahi, salmon, shrimp, or seasonal catch), pick a preparation (grilled, fried, or blackened), then add a seasoning or glaze (Cajun dry rub, chipotle, teriyaki, lemon butter, or garlic butter) — produces a mix-and-match format that covers tacos, plates, and fish-and-chips from the same protein case, a customization depth absent from the fixed-menu approach at nearby sushi counters like Sushi Lounge Encinitas. The signature Fish Shop Seasoning — a Cajun dry rub with brown sugar that balances sweetness and mild spice — is now bottled and sold retail for home use. Craft-beer taps rotate local San Diego microbrews alongside a wine list, and the dog-friendly patio draws the after-surf crowd from nearby Encinitas beaches to a 101 corridor that also includes Blue Ribbon Artisan Pizzeria and other counter-service kitchens. Tuesday Cajun shrimp boils at the Encinitas location bring whole-pot preparations of seasoned shrimp, corn, and red potatoes to the counter at a single price point, a communal-dining format borrowed from Gulf Coast seafood-boil traditions.