Choice Superfood Bar & Juicery on North Coast Highway 101 in Encinitas's Old Encinitas district produces certified-organic, plant-based cold-pressed juices and superfood smoothie bowls from the former OH! Juice storefront it took over in October 2019. Founded in Carlsbad Village in 2014 by Nastasha McKeon, the brand's no-HPP (high-pressure pasteurization) policy means every bottle is raw, unfiltered, and unpasteurized — a preservation standard extending the craft-beverage ethos of Lofty Coffee Co. on the same Coast Highway 101 corridor. The Encinitas kitchen produces house-made plant-based milks, almond butter, granola, and a proprietary Eco-Protein blend on-site, eliminating third-party processing from the supply chain. Every menu item is certified gluten-free, dairy-free, and plant-based, with the Super Loaf toast program running organic sprouted grains through a scratch baking process that parallels the clean-ingredient taco builds at Haggo's Organic Taco nearby on the 101. The cold-press extraction system uses a two-stage hydraulic press generating approximately 6,000 PSI to separate juice from pulp without heat or oxidation, preserving live enzymes and micronutrients through the full glass-bottle shelf cycle.