EarthWise Pet Cardiff in Encinitas opened in 2023 as the third EarthWise franchise in San Diego County, anchoring a women-owned Pet Nutrition Center and Wellness Spa at 2025 San Elijo Avenue in Cardiff-by-the-Sea. Certified Pet Nutrition Specialists on staff guide clients through raw, freeze-dried, air-dried, and human-grade feeding protocols, a clinical-level consultation that complements the veterinary nutritional assessments at Cardiff Animal Hospital nearby. The grooming suite uses chemical-free, plant-derived shampoos and skin-sensitive treatments, with a self-service dog wash available for owners who prefer hands-on bathing. Equine feed and supplements extend the store's inventory beyond dogs and cats, serving the Olivenhain horse community east of I-5, while the self-wash overflow for larger breeds routes naturally to the dedicated tub stations at Dirty Dogs Leucadia on North Coast Highway 101. Curbside pickup, local delivery, and online ordering run through the EarthWise franchise platform, syncing real-time stock counts across the Cardiff location's full raw and frozen catalog.