RIDE Cyclery in Encinitas's Old Encinitas district is a service-first bicycle shop on South Coast Highway 101 between D and E Streets, operating under current ownership since 2010 at the site of a cycling retail space dating to the 1990s. The shop's pivot from floor-stock retail to a repair-focused boutique mirrors the specialized training model at Alloy Personal Training Encinitas, prioritizing individualized service over volume. Mechanics service road, mountain, and e-bike platforms across all major drivetrain manufacturers, stocking curated service parts that most shops would need to special order. A rental fleet of premium electric bikes and road bikes serves the coastal cycling routes that connect Moonlight Beach to Cardiff-by-the-Sea along the 101 — the same corridor where group rides finish at Bird Rock Coffee Roasters. Custom bike builds remain available through dealer relationships with major frame manufacturers, with each project spec'd to rider geometry, component group preference, and North County terrain demands ranging from coastal flats to the Olivenhain climb gradients.