Roberto's Taco Shop on Encinitas Boulevard serves the Robledo family's counter-service Mexican format near Encinitas Community Park, operating under the chain founded in San Ysidro in 1964. The menu centers on burritos, tacos, and combination plates using recipes from the original tortilleria, sharing the Encinitas Boulevard quick-service corridor with Moto Deli. Flour and corn tortillas wrap fillings that include adobada pork seasoned with dried red chiles, carne asada grilled over open flame, and shredded chicken in tomatillo verde sauce. The breakfast menu runs chorizo burritos, ham-and-egg plates, and machaca con huevos with rice and beans, covering a morning-through-dinner schedule on the same boulevard where PhoEver Encinitas serves its Vietnamese pho program. Rolled tacos are deep-fried in batches and served five to an order with shredded cheese, guacamole, and sour cream over a bed of shredded lettuce and diced tomato.