Roberto's Mexican Food in Encinitas's New Encinitas corridor traces its roots to the Robledo family's 1964 tortilleria in San Ysidro, one of San Diego County's earliest Mexican fast-food operations. The El Camino Real location runs a counter-service format built on carne asada burritos, California burritos stuffed with french fries, and rolled taco plates with guacamole, sharing the New Encinitas dining corridor with Chin's Szechwan on Encinitas Boulevard. Breakfast service includes huevos rancheros and machaca plates served with handmade flour tortillas from the chain's original recipes developed in the San Ysidro tortilla factory. The full menu covers nachos, quesadillas, enchiladas, and seafood items like shrimp burritos, using ingredient sourcing consistent across the Roberto's network near Sprouts Farmers Market on El Camino Real. The kitchen assembles California burritos with grilled carne asada, french fries, sour cream, and guacamole inside oversized flour tortillas weighing over one pound per wrap.