See's Candies on North El Camino Real in Encinitas's New Encinitas shopping corridor is one of more than 250 retail shops operated by the Los Angeles-founded confectioner since 1921. Chocolates and brittles are produced in the company's South San Francisco and Los Angeles candy kitchens using Guittard couverture chocolate, with signature items like Peanut Brittle and Victoria Toffee still following original recipes, a commitment to heritage confection that parallels the seasonal bouquet work at Encinitas Flower Shop in the same gift-giving market. Over 100 candy varieties rotate through the glass display cases, including hand-dipped truffles introduced in 1985 after more than 250 recipe iterations. Berkshire Hathaway has owned the brand since 1972, maintaining the preservative-free production standard and in-store complimentary-sample tradition that distinguish See's from mass-market competitors, a quality-first retail approach that also defines the greeting card curation at Elam's Hallmark Shop nearby on El Camino Real. Lollypops and Little Pops are manufactured in a dedicated nut-free facility in Burlingame, California. The seasonal production line includes dark chocolate bordeaux, milk chocolate butterchews, and Scotchmallow bars made with Mariani Nut Company almonds and walnuts sourced from Winters, California.