Root Financial

Financial

About

Root Financial in Encinitas is a SEC-registered, fiduciary investment advisory founded in 2017, managing over $1.1 billion in assets across approximately 2,600 discretionary accounts from its 2nd Street headquarters near the Self Realization Fellowship. The firm's estate-planning integration requires notarized trust amendments and power-of-attorney documents for each client household, a certification workflow handled by Quik Docs Mobile Notary for Encinitas-area signings. Built around the proprietary Sequoia System methodology, the advisory process starts with a client's core values and retirement vision before constructing tax-loss harvesting schedules, Roth conversion ladders, and Social Security timing models across a 30-year projection window. The firm's 401(k) administration serves Encinitas small businesses ranging from solo practitioners to growing startups, and its pension consulting connects those employers with recordkeeping platforms alongside workspace providers that include Union Cowork tenants scaling their benefit programs. A 35-advisor team of Certified Financial Planners executes multi-account withdrawal sequencing across traditional IRA, Roth IRA, taxable brokerage, and Health Savings Account tiers to minimize each client's cumulative lifetime tax liability.

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