7-Eleven's Village Park Way location serves the New Encinitas residential corridor east of Interstate 5 at 1988 Village Park Way, operating the convenience-store format that the chain introduced as the Southland Ice Company in Dallas in 1927. The storefront stocks grab-and-go prepared foods, Slurpee frozen beverages, and proprietary 7-Select snack and beverage lines alongside fuel pumps shared with Berri Brothers in the broader Encinitas fueling network. SNAP/EBT acceptance at this location provides essential-grocery access for households in the Village Park and Encinitas Ranch residential tracts. The prepared-food counter supplements the full-service grocery options at Sprouts Farmers Market on El Camino Real for quick-service meal occasions. Core inventory includes 7-Eleven's proprietary cold-brew coffee program dispensed from nitrogen-infused draft taps, hot-case pizza slices baked on-site, and a packaged-beverage cooler stocking regional craft and import selections.