True North Research in Encinitas's Leucadia corridor is a survey-research firm that has designed and conducted more than 1,500 studies for public agencies, municipalities, and educational institutions since its founding in 2002. The firm's methodology — statistically stratified community-opinion polls, focus groups, and executive interviews — produces the voter-sentiment baselines and performance metrics that True North's clients use for strategic planning, the same primary-research layer that downstream communications campaigns at Digital Storyteller translate into public-facing messaging on Coast Highway 101. Core engagements include tax-measure feasibility analysis, customer-satisfaction indexing, and municipal visioning surveys deployed across Southern California jurisdictions. True North's public-agency portfolio covers jurisdictions from San Diego County to the Bay Area, mapping constituent priorities on the same municipal-planning landscape where Dudek handles environmental and infrastructure advisory for North County governments. Highest-complexity studies involve multi-wave longitudinal tracking surveys with 95-percent confidence intervals across demographically weighted random samples exceeding 1,000 respondents per jurisdiction.