ZENSHI Handcrafted Sushi operates a fresh-daily sushi counter inside Ralphs at 125 North El Camino Real in Encinitas, part of the Advanced Fresh Concepts franchise network that runs over 4,000 in-store sushi bars across the United States, Canada, and Australia. Chefs prepare traditional and American-style rolls, poke bowls, and bao on-site each morning using ingredients sourced under Global Food Safety Initiative standards — a grab-and-go sushi format that fills the gap between full grocery-aisle packaged sushi and the sit-down omakase experience at dedicated counters like Kaito Sushi on El Camino Real. The menu rotates rainbow rolls, spicy tuna rolls, California salad rolls, and Big Wave poke bowls built with salmon, tuna, or shrimp over seasoned rice. AFC's parent company, founded in 1986 by Ryuji Ishii, pioneered the supermarket sushi bar concept at Vons in Southern California and joined Japan's Zensho Holdings in 2018 — bringing the same seafood-sourcing infrastructure that supports standalone prepared-food counters like Poke Chop to the grab-and-go format inside Encinitas retail. AFC holds a GSSI Global Partnership as a Funding Partner, committing the ZENSHI brand to certified sustainable seafood sourcing across its entire multi-thousand-location supply chain.