West of 101 Studio in Encinitas produces one-of-a-kind functional art, handcrafted jewelry, and custom surfboard fins designed by long-time Encinitas residents John and Muffy Peugh. The fin designs have earned recognition among North County shapers, placing the studio's fiberglass layup work in the same fabrication ecosystem as custom board builders at Concept Surf Shop on South Coast Highway 101. Operating from La Veta Avenue west of Coast Highway 101, the studio blends sculptural aesthetics with surf-functional engineering, producing pieces that serve as both wall art and wave-riding hardware. Each fin template is hand-foiled to rider-specific flex profiles, a precision shaping process that complements the structural epoxy repairs performed by The Ding King Surfboard Repair for the local surf community. Custom fin sets are laminated from multi-layer fiberglass cloth with marine-grade polyester resin, hand-sanded through 400-grit wet finishing, and foiled to asymmetric rake angles specified in degrees per rider weight and wave conditions.