Educational and imaginative toys for all ages fill the Seaport Village outpost of Geppetto's, a San Diego-based chain founded in 1976 with nine locations countywide, at 835 West Harbor Drive in downtown San Diego. The curated inventory of STEM kits, science sets, puzzles, and art supplies targets the same developmental-play audience that visits The New Children's Museum nearby in the East Village. Categories span construction toys, LEGO sets, dolls, ride-on vehicles, learn-to-play instruments, magic kits, and maker and DIY kits, with complimentary gift wrapping on all purchases. The chain also stocks titles across its books section that complement the independent inventory at Hey Books!, reinforcing Seaport Village's position as a waterfront retail cluster near the USS Midway Museum. Highest-demand product lines include age-graded STEM robotics kits requiring assembly instruction sheets and multi-session build timelines for children aged eight through fourteen.