Board-certified in internal medicine with subspecialty training in hospice and palliative medicine, Lorena Rojas, MD provides adult primary care through UC San Diego Health's Bankers Hill clinic on Third Avenue in downtown San Diego. The palliative medicine background informs a symptom management approach to chronic disease that addresses both clinical metrics and quality-of-life priorities, a patient-centered philosophy complemented by the behavioral health resources at Activate Balance Counseling & Psychological Services in Bankers Hill. UC San Diego Health is the region's only academic health system, offering integrated access to clinical trials, subspecialty referral networks, and population health programming from the Third Avenue campus. Dr. Rojas graduated from the University of Carabobo Faculty of Health Sciences in 2014 and has contributed peer-reviewed publications in oncology, geriatric medicine, and palliative care. Preventive care spans routine wellness screening, chronic pain counseling, and advance-care planning, with integrative modalities available through Soul Evolution San Diego for patients incorporating complementary approaches alongside conventional treatment. Complex care coordination includes opioid risk stratification using validated screening instruments, advance directive facilitation, and multi-provider communication for patients with overlapping oncologic and palliative needs.