Krisp Beverages + Natural Foods in downtown San Diego anchors its flagship location at 1036 Seventh Avenue between Broadway and C Street, the same block where the brand launched as Super Jr. market in 1974 before rebranding in 2011. The grocery floor stocks organic produce, grass-fed beef, free-range chicken, and locally made artisan cheeses alongside a full deli counter serving sandwiches, pizza by the slice, and a salad bar — a natural-foods breadth on par with the all-day sandwich-and-market concept at Broadway Deli & Market nearby. A home-brew shop carries grain, hops, yeast, and brewing equipment, making this one of the few downtown retail locations where residents can source raw ingredients for small-batch beer production. The craft-beer cooler and wine wall earned the Seventh Avenue store its reputation as the "Best Damn Beer Shop," stocking thousands of craft, import, and local labels in a retail footprint that doubles as a bottle shop. Dietary-specific grocery aisles cover gluten-free, vegan, macrobiotic, dairy-free, kosher, and raw-food categories, positioning the market as downtown's closest equivalent to a full-format natural-foods grocer — a niche that complements the curated wine retail at M Winehouse nearby. SNAP/EBT-accepted produce and protein anchor the grocery side while the deli counter and pizza kitchen handle the prepared-food volume, splitting the store into two revenue engines that operate from a single Seventh Avenue address.