Palmer Ad Agency on B Street in downtown San Diego runs full-service marketing campaigns spanning SEO, media buying, and marketing automation for mid-market and enterprise clients. Campaign production covers both digital channels and traditional media — including TV, radio, and print collateral produced through vendors such as Neyenesch Printers in Middletown — all managed under a proprietary nine-step strategic planning process. The agency maintains vertical specialization in clean energy, healthcare, financial services, and maritime industries, with Baker Electric Solar and Financial Center Credit Union among its long-term accounts. San Diego operations at 600 B Street function as one of three offices alongside San Francisco and Stockton, coordinating regional media buys and digital advertising across Northern and Southern California markets. Insurance, manufacturing, and maritime verticals require longer sales cycles than direct-to-consumer campaigns, so Palmer's automation stack layers CRM-triggered email nurture sequences atop programmatic display retargeting — a methodology applied to B2B accounts in the same downtown ecosystem where Cavignac operates on the risk management side. Highest-tier engagements combine programmatic display, paid search, social advertising, and CRM-driven lead scoring across multi-channel campaigns, monitored through a Databox analytics integration that tracks ROI across the full buyer journey.