Founded in 2005 at Seaport Village, San Diego Surf Co. on West Harbor Drive in downtown San Diego stocks surf-brand apparel and coastal accessories along the Embarcadero boardwalk. The waterfront storefront carries board shorts, rashguards, and sandals from Hurley, O'Neill, and Rip Curl alongside sunglasses from Von Zipper and Smith Optics, a brand lineup anchoring the surf-retail segment of the Seaport Village corridor that includes Captain's Cove and its nautical merchandise. A private-label collection of screen-printed tees, hoodies, and zip-ups features original San Diego-themed surf graphics designed exclusively for the Harbor Drive location. The accessories wall stocks Rainbow leather sandals, UGG sheepskin boots, RVCA snapbacks, and the shop's signature St. Christopher surf-medallion necklaces in sterling silver and gold-plated finishes. That private-label program produces original artwork for seasonal apparel drops, a custom-design scope distinct from the mass-market coastal souvenirs stocked at Bay Company elsewhere on the waterfront. The shop specializes in quick-dry polyester-spandex board shorts with four-way stretch construction and triple-needle stitching, stocking both brand-name and house-label versions in waist sizes 28 through 40.