Matte Blvck III marks the brand's third San Diego location with a nine-barber roster on Market Street in downtown San Diego's East Village. The service menu mirrors the flagship's straight-razor and clipper program while adding grey-coverage color blending, hot-towel facial shaves, and shampoo-and-condition finishing — services that complement the brow grooming and sugaring work at La Di Da Sugaring for full-spectrum grooming. Each barber station runs independent booking through the Squire platform, and the East Village foot traffic from Petco Park keeps the walk-in queue active on game days. The grey-coverage program blends semi-permanent color into beard and temple hair during a standard fade appointment, a chemical-and-clipper combination that requires the same color-theory precision found in the scissor-cut specialization at Barber Craft. Highest-complexity appointments combine a precision skin fade with grey-coverage color application, beard sculpture, and a full-face straight-razor shave finished with hot-towel treatment.