Puffs SD in downtown San Diego's East Village is a women-owned, home-based cream-puff operation run by pastry maker Kathy T. out of 13th Street on a pre-order, curbside-pickup-only model. Each batch rotates through seasonal flavor fills — matcha custard, cookie-and-cream, chai tea, earl grey — using a choux pastry shell baked to order rather than held overnight, a same-day freshness standard that separates micro-batch pastry from the scaled output at shops like Donut Bar & Bakery. The Filipino-influenced flavor development draws on ube, pandan, and calamansi profiles that rarely appear in Western choux programs. No storefront means no walk-in inventory; every puff is spoken for before it leaves the oven, eliminating waste and guaranteeing the kind of made-to-order precision that also defines the small-batch doughnut craft at Devil's Dozen Donut Shop. The largest orders serve event dessert tables with custom flavor assortments of 50-plus puffs arranged on tiered displays.