Owned and operated by the Kaiser family since May 11, 1990, Optical Illusion is a women-owned eyewear boutique and optician at 2650 Via De La Valle, Suite C160, Del Mar, CA 92014, inside Flower Hill Promenade. Steven Kaiser brought six decades of optical industry experience to Del Mar — he and his father ran an optical store in Chicago for 60 years before opening this location. Ashley Carr owns and operates the shop alongside her father Steven, and their father-daughter team has been recognized repeatedly by the community, winning Best of North Coast Readers Poll in the Eyewear/Sunglasses category four consecutive years from 2020 through 2023. The boutique carries Del Mar's largest collection of Lafont frames alongside designer lines from Tom Ford, Gucci, Tiffany, Saint Laurent, Oliver Peoples, Prada, Silhouette, Maui Jim, Persol, Kate Spade, Ray-Ban, Entourage Of 7, and eye.bobs. Lens options include Varilux progressive lenses, Zeiss precision lenses, and Transitions adaptive lenses. An on-site lab enables one-hour to 24-hour turnaround on many single-vision prescriptions — a rarity for a boutique optician. Frame repair services are also available for most brands. Note that Optical Illusion does not have an optometrist on staff, so patients should bring a digital or hard copy of their current prescription. The shop is open Monday through Friday 10 AM to 6 PM and Saturday 10 AM to 5 PM, closed Sunday. Free parking is available in the Flower Hill Promenade garage and surface lot. The store holds a 4.8 Google rating across 19 reviews and identifies as LGBTQ+ friendly. Shoppers who need a current eye exam before selecting frames can visit Wink Optometry & Eyewear in Del Mar for a comprehensive optometric evaluation. Flower Hill Promenade also houses If I Was A Bird Yoga, making it easy to pair a frame fitting with a kids' aerial yoga class on the same shopping trip.