Goldfish Consulting, Inc. is a life science marketing and IT consulting firm based in Del Mar, CA 92014, serving the biotechnology industry since its incorporation in March 2008. Founded by Amy Duncan, who serves as President and Chief Marketing Consultant, the company helps biotech startups and scientific founders create branding, messaging, and go-to-market strategies that accelerate commercialization. Amy brings over 20 years of experience in the high-growth life sciences sector, having previously led product management and corporate branding at Life Technologies (now Thermo Fisher Scientific) and directed marketing initiatives at an entrepreneurial startup. She holds a B.S. in Biochemistry from UC Davis and an MBA from San Diego State University. Amy currently chairs the communications committee for the San Diego Entrepreneurs Exchange (SDEE), serves as fund manager for the San Diego Angel Conference (SDAC), sits on the Angel Capital Association (ACA) marketing and membership committee, and advises with The Brink SBDC. Co-founder and CFO Jad Duncan, an experienced investor and former investment banker with Series 7 and 63 certifications, previously founded software engineering company ES3 in 2000 and executed a successful exit eight years later. He is an angel investor with Tech Coast Angels and co-fund manager for SDAC Funds I through III. CIO Ralph Linares leads the IT and security division with over twenty years of experience, including former CIO roles at events.com and Pathway Genomics Corporation, and previously founded Bravura Networks, a San Diego IT outsourcing firm. The company holds a BBB A+ rating and is a member of the San Diego Biotechnology Network. Services span strategic marketing, competitive analysis, voice-of-customer research, branding and logo design, website development, pitch deck creation, and full IT outsourcing including AWS cloud management, HIPAA and GDPR compliance consulting, and cybersecurity assessments. Biotech entrepreneurs in the Del Mar area will also find strong financial guidance at FlightPath Financial Planning for managing startup capital. The Goldfish team also works alongside neighboring professional firms such as Jacob Tyler, the Del Mar-based branding and digital agency that serves a complementary creative role for companies seeking both strategic and design expertise.