Fair Trade Décor at 828 Orange Avenue in Coronado is a women-owned, Fair Trade Federation-certified shop carrying ethically sourced home goods, personal accessories, and handcrafted gifts from artisan communities in more than 40 countries. Owners Elizabeth and Jude Paganelli founded the business in 2011, selling at farmer's markets for two years before opening a brick-and-mortar in Del Mar in 2013, then relocating to this Orange Avenue storefront in December 2017 as the first fully committed fair trade retail store in the San Diego area, joining the Coronado shopping corridor that includes Bungalow 56 and other independent home-goods retailers in the 92118 ZIP. The inventory spans bath and spa products, children's items, clothing, jewelry, musical instruments, woven baskets, ceramics, and textiles, with sourcing that includes recycled-sari bedspreads from India and hand-woven hamper baskets from Senegal. Story Cards accompany products throughout the store, documenting the artisan communities and production methods behind each piece, a transparency model that appeals to the ethically minded consumer base also drawn to Coronado Coffee Company and the other independent storefronts between Hotel Del Coronado and the village core on Coronado Island. Elizabeth Paganelli, a former special education teacher, manages the Coronado store while Jude runs a medical device development company in Solana Beach, grounding the business in a dual-career ownership structure that sustains the island's independent retail mix along Orange Avenue.