FuelThyCells SeaMoss & Fruit Juice Bar in College Area is San Diego's first dedicated sea moss shop, operating at 6186 University Ave in the 92115 ZIP. Founded by Erika and Tahlor Baxter after Erika's experience managing Stage 4 endometriosis through alkaline nutrition, the business follows a plant-based wellness model inspired by the Honduran herbalist Sebi. Every gel batch starts with 100-percent wildcrafted Irish sea moss sourced directly from Saint Lucia's coral reefs, then undergoes a deep-clean process with fresh spring water and lime to maintain alkaline pH. That plant-forward philosophy has expanded along the corridor near SDSU, where Ben & Esther's Vegan Delicatessen runs a parallel vegan operation on El Cajon Blvd. The production adds burdock root and bladderwrack to push the mineral count to 102 vitamins and minerals per serving. Smoothies blend the sea moss base with whole fruits and lotus plant-based energy — the Aloha and the Nip rank as the two highest-moving drinks — while the food menu extends to avocado seamoss toast and acai bowls. A full skin-care line including coconut milk seamoss bar soap and seamoss skin masks rounds out the retail side, and the shop accepts SNAP/EBT for qualifying food items. The Black-owned, Latino-owned, and women-owned business also sells at multiple San Diego County farmers' markets and ships gel orders nationwide, integrating topical and ingestible sea moss applications in a functional-wellness approach shared by EverThrive Health and other holistic providers in the College Area network. The storefront processes made-to-order refreshers using alkaline water, seamoss, and a rotating fruit of the day, with zero added sugar across the entire smoothie menu.