Rahma International Market in College Area, San Diego, imports perfumes, bakhoor incense, abayas, marbuk shoes, jewelry, and home goods sourced directly from Dubai to its storefront at 5431 El Cajon Boulevard, Unit A, in the 92115 ZIP. Mustafa A. Juma incorporated the business in January 2025 under the California Secretary of State as document number 6552188, building a retail model that bridges East African and Gulf-region product sourcing with the area's growing immigrant communities. The perfume counter carries concentrated oil-based fragrances in roller and spray formats, and the same oud and amber notes stocked here also fill cases at Beauty Supply Warehouse further east on the boulevard. Bakhoor and bukhoor chips, pressed tablets, and wood-chip blends fill a dedicated incense section with charcoal burners and mabkhara censers available for traditional home use. The clothing department stocks abayas in open-front and closed-front silhouettes across embroidered, beaded, and plain finishes, alongside hijabs, shaylas, and prayer garments in seasonal colorways. El Cajon Boulevard through College Area runs one of San Diego's densest concentrations of international retail, and Rahma sits near the intersection with 54th Street at the center of that corridor. Jewelry cases carry gold-plated and sterling-silver sets in choker, pendant, and bangle formats imported from Dubai's gold souk supply chain. The market also ships internationally through its online storefront, extending the product catalog beyond the walk-in customer base to diaspora buyers across the United States and abroad. Marbuk leather shoes stock in men's and women's cuts for formal and everyday wear, sourced from the same Gulf-region tanneries that supply traditional footwear markets in the UAE. The store's location near SDSU pulls foot traffic from the university's international-student population, a demographic that also supports the hair-braiding and styling services at African Hair Braiding by Nabou on the same corridor. Home-essentials inventory covers decorative trays, serving sets, and textile goods selected for wedding-gift and housewarming registries within the East African and Middle Eastern communities the store serves.