BLVD Mart in College Area runs a Latino-owned convenience and collectibles retail operation at 6937 El Cajon Blvd, San Diego 92115, on the eastern stretch of the boulevard near the Rolando border. The store splits its floor between standard convenience inventory — snacks, beverages, household basics — and a display-case section stocking Pokémon trading cards, sealed booster packs, and pop-culture memorabilia that draws a collector clientele separate from the walk-in snack traffic. That collectibles niche places BLVD Mart in a retail category shared by Retro Held Games & TCG in Allied Gardens, where sealed-product trading card inventory serves the same collector market across San Diego's eastern neighborhoods. The 92115 location sits on El Cajon Blvd roughly two miles east of SDSU, past the international dining and grocery corridor, in a section of the boulevard where convenience retail transitions from the campus-serving density near College Avenue toward the residential blocks of Rolando. BLVD Mart accepts SNAP/EBT alongside credit, debit, and NFC mobile payments for eligible grocery and snack purchases. The sealed Pokémon product inventory spans current-release booster boxes, elite trainer boxes, and single packs priced for both casual buyers and competitive-market resellers. The store's dual identity as both corner market and trading-card shop reflects the El Cajon Blvd corridor's pattern of niche retail layered inside conventional storefronts, a format also visible in the grab-and-go plate-lunch counter at L&L Hawaiian Barbecue in the same commercial strip. The checkout counter stocks impulse-buy candy, gum, and Mexican snack brands alongside the card display cases that generate the store's collector traffic.