World Foods Supermarket in College Area stocks Chinese, Vietnamese, American, and Hispanic groceries for San Diego home cooks and restaurant buyers across a full-service retail and wholesale floor at 5245 El Cajon Boulevard in the 92115 zip. The Vien Dong family of markets has operated in San Diego for over 30 years, and this El Cajon Blvd location anchors the international dining corridor a mile west of SDSU with a product range that supplies both household kitchens and the restaurant operations lining the boulevard. The seafood counter runs a live-fish tank stocked with tilapia, catfish, and carp alongside rotating shellfish inventory that includes crab, lobster, crawfish, and whole prawns sold by the pound. Produce aisles carry the lemongrass, galangal, Thai basil, and bird's-eye chili peppers essential for Thai curries and pho broths, and the ingredient selection feeds the same recipes served at Phở Ca Dao Restaurant down the block. The Vietnamese section stocks rice-paper wrappers in multiple thicknesses, fish sauce from Southeast Asian producers, and the specific rice-noodle widths that distinguish pho from other noodle soups. An in-house prepared-food counter sells bánh mì, spring rolls, and rice plates for grab-and-go lunch traffic from the SDSU campus and surrounding office parks. The dry-goods section covers Japanese miso pastes, Korean gochujang, Indian curry powders, and Filipino canned goods, making the store a single-stop pantry source for the multi-ethnic cooking traditions represented along El Cajon Blvd. World Foods accepts SNAP/EBT payments in addition to standard card processing, alongside the tomatillos, dried guajillo chiles, and masa harina that anchor the Mexican-cuisine pantry aisle. The wholesale counter serves restaurant and catering buyers purchasing case quantities of rice, cooking oil, and soy sauce, a supply chain shared with Saigon Restaurant farther east on the boulevard. Parking fills a dedicated surface lot with direct frontage on El Cajon Boulevard.