The WIC office at 5821 University Avenue in College Area, San Diego, 92115, is one of four in-person clinic sites operated by the American Red Cross Women, Infants & Children program across San Diego and Imperial Counties. The federally funded supplemental nutrition program serves pregnant and postpartum individuals and children up to age five, providing WIC benefit cards for groceries, nutrition education classes, individual counseling, and breastfeeding support from Certified Lactation Educators on staff. Families with children approaching school age often transition from WIC into early-childhood programs at centers such as Healthy Toddlers Care in College Area for continued developmental support. This Red Cross chapter is the only American Red Cross chapter in the country that administers the WIC program, a partnership that dates to 1974 when Red Cross nursing personnel working with pregnant teens in San Diego saw WIC administration as a natural extension of their maternal-health work. The College Area office provides services in English, Spanish, Vietnamese, Thai, Lao, and Khmer, with additional phone-based translation available for other languages. The agency serves approximately 17,000 families each month across its service area, and the University Avenue location handles both in-person appointments for WIC card pickup, breast pump distribution, and prescription formula issuance, as well as phone-based certification for ongoing benefit management. University Avenue connects the office to the College Area commercial strip near SDSU, within the same 92115 ZIP that carries the neighborhood's highest density of family services and social-support agencies. Eligible participants coordinate health screenings through primary-care providers such as Dr. Jamesina Chen in Allied Gardens, whose height, weight, and iron results satisfy the clinical data WIC requires for benefit certification.