Cali Wear SD is a streetwear and sports-apparel shop in College Area, San Diego, founded in 2013 and operating out of Suite 331 at University Square on University Avenue. The hat wall is the draw — New Era fitted caps and Mitchell & Ness snapbacks dominate the selection, with exclusive colorway releases and San Diego Padres drops that sell through on release weekends. Beyond headwear, the floor stocks Levi's denim, Vans and Converse footwear, Hurley and Fox apparel, and Brixton accessories, layering a full streetwear wardrobe from shoes to caps in a single stop. The grooming side of that same customer base keeps the chairs full at Pappy's Barber Shop San Diego, where a fresh fade pairs with a new fitted for game day. The Padres merchandise section runs deeper than most independent retailers in the county, with jerseys, tees, and game-day accessories built for the tailgate-to-Petco Park pipeline. This University Square location anchors a four-store chain that also runs storefronts in Escondido, El Cajon, and Carlsbad, but the 92115 shop is the original and carries the deepest inventory. The store sits less than a mile south of SDSU, pulling student and event traffic from campus alongside regulars from the surrounding College Area blocks. University Square's layout puts Cali Wear adjacent to Crunch Fitness - University Square, and the shop stocks athletic-adjacent pieces — joggers, compression tees, and training shorts — that bridge the gap between gym wear and street style. With 25,000 Instagram followers, the store runs a social-first release calendar that drops new hats and limited-edition tees to an audience concentrated in East County. The graphic-tee rotation cycles with seasonal and cultural drops, keeping the rack fresh enough to justify the weekly repeat visits the format is built for.