Sam's Barbershop in College Area is a San Diego barber shop at University Square, operating from Suite 332 at 5871 University Avenue in the 92115 ZIP since 2007. Founded by husband-and-wife team Duy and Gia, the shop specializes in military haircuts and skin fades — a focus that reflects the demand from San Diego's large active-duty and veteran population. The full service menu extends to styled haircuts, classic cuts, women's and children's haircuts, hair coloring and highlights, men's perms, comb overs, hot towel shaves, and straight-razor shaves, making it one of the wider-scope operations on the University Avenue corridor. The martial arts and combat-sports community overlaps with the military-cut clientele, and City of Champions in College Area sends fighters and trainers to Sam's for regulation-length cuts before competition. Duy manages the floor and handles a significant volume of the cuts himself, and first-time customers are matched with the barber whose skill set best fits their hair type and requested style. The University Square shopping center location provides free parking in both a garage and surface lot, and the seven-day-a-week schedule with evening hours catches the after-work and weekend appointment traffic from the residential neighborhoods between SDSU and Rolando. The shop's pricing runs in the $20 range for standard cuts, a rate that has held steady through the shop's nearly two-decade run and contributes to the volume of repeat walk-in traffic. Women's services and coloring expand the client base beyond the traditional men's-only barber model, and the bilingual operation serves College Area's multilingual population without a language barrier at the chair. Clients who combine grooming with fitness in the College Area corridor pair their cut schedule with training sessions at Platinum Fitness in San Carlos. Sam's Barbershop has held its University Square suite for nearly two decades, building a client roster that spans two generations of College Area families.