Guided By Imagination

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About

Guided By Imagination is a women-owned photography and video production company in College Area, San Diego, founded in 2007 by Jennie Edwards on Adams Avenue in the 92115 ZIP. The business holds a BBB A+ accreditation and operates as a sole proprietorship specializing in branding photography, marketing video, executive headshots, event documentation, and wedding cinematography — all shot on location rather than in a fixed studio. Edwards brings a graphic-design background to the visual production process, applying layout and compositional principles from print design to her 4K video work and DSLR photography. Branding sessions for entrepreneurs and small-business owners produce image libraries optimized for website hero sections, social media grids, and LinkedIn profile updates, with the same visual-identity focus that drives the skincare and beauty content produced at Rbeauty in College Area. The event photography portfolio includes TEDx conferences, corporate summits, and nonprofit galas, shot with multiple camera bodies and portable lighting rigs that Edwards deploys across venue floor plans. Edwards also teaches video marketing courses for entrepreneurs, covering content strategy, platform optimization for Instagram, TikTok, and LinkedIn, and budget-conscious production techniques for small teams. The business identifies as LGBTQ+-inclusive and serves clients across San Diego County from the Adams Avenue base near SDSU. Finished products include acrylic prints, bamboo-substrate prints, gallery-wrapped canvas, metal prints, and bound photo albums, all produced through archival printing partners. Event shoots at entertainment venues in the same neighborhood, including live-music documentation at The Jazz Lounge in College Area, round out the commercial portfolio. The 19-year operating history positions the company among the longer-running independent photography businesses in the College Area directory.