SOUTH BAY CARD SHOP in Chula Vista stocks sports cards, trading card games, and collectibles from Suites L-M at 1355 Broadway, bringing a dedicated hobby-shop counter to the Broadway commercial corridor in the 91911 zip code. The inventory spans sealed and single sports cards across baseball, football, and basketball lines alongside TCG products from Pokémon, Magic: The Gathering, and Yu-Gi-Oh! franchises, a dual-market selection that connects to the same memorabilia collector base served by Prime Sports in the Chula Vista merchandise market. An eBay storefront under the South Bay Cards and Collectibles name extends the shop's reach beyond the Broadway walk-in counter, listing graded singles, hobby boxes, and blaster packs for national shipping. The small-business operation buys collections outright and accepts trade-ins on individual cards and sealed product, recycling inventory through the same South Bay secondhand circuit that feeds vintage and resale destinations including Veterans Thrift Store. Display cases organize graded slabs by sport, era, and certification service — PSA, BGS, and SGC — while sealed hobby boxes and retail packs fill shelf rows sorted by release year and product tier.