Chula Vista Convention & Visitors Bureau on Fourth Avenue coordinates destination marketing and visitor services for a city spanning 55 square miles from San Diego Bay to the Otay foothills. The bureau curates itineraries that thread together the Bayfront district, Third Avenue Village dining scene, and cultural programming at venues including On Stage Playhouse, tailoring routes by interest and group size. Bilingual staff provide maps, event calendars, and lodging referrals that funnel visitors toward the Bayfront redevelopment zone, Otay Ranch Town Center, and the Living Coast Discovery Center wildlife preserve. Convention planning support covers venue sourcing, group-rate hotel blocks, and transportation logistics for conferences and athletic events drawn to the city's Olympic Parkway sports infrastructure. Overnight visitors can pair itinerary guidance with bayfront accommodations at the 1,600-room Gaylord Pacific Resort & Convention Center, which anchors the 535-acre Chula Vista Bayfront Master Plan redevelopment. The bureau's service territory covers six ZIP codes — 91910, 91911, 91913, 91914, 91915, and 91902 in Bonita — spanning districts from the Broadway commercial corridor and Third Avenue Village to the Eastlake Parkway retail zone and the Medical Center Drive hospital cluster.