Upright Citizen in Chula Vista's Third Avenue Village has operated as a curated vintage clothing store and creative studio since 2017, stocking era-specific garments from the 1960s through the 1990s. The shop doubles as a photography and makeup studio offering portrait sessions styled with in-house vintage wardrobe, a creative-services model distinct from the classroom instruction at San Diego Photography Classes. The curated mix includes vintage denim, graphic band tees, shoes, leather accessories, vinyl records, and cassette tapes — all organized by era across all-gender racks in the 257 Third Avenue space. Selective DJ sets and rotating art displays from independent creators transform the retail floor into an event venue, drawing a clientele that overlaps with the fashion-forward styling community trained at Bellus Academy. The vintage inventory spans workwear denim, graphic band tees, structured leather belts, a dedicated lingerie section, and curated footwear — five apparel categories covering the highest-turnover segments of the 1970s–1990s resale market.