On Chula Vista's Broadway corridor between H Street and E Street, 97 Cents Plus stocks secondhand housewares and general merchandise in a single-price-point format. The inventory mixes small electronics, clothing, and kitchen items, serving the same value-oriented shopping base that anchors Carnival Supermarket on the western commercial strip. Broadway between L Street and E Street clusters thrift and resale retail within walking distance of Chula Vista Center Mall, a zone generating 9,900 monthly searches for Chula Vista shopping. Footwear and accessories found on the racks benefit from the resoling and stitching services available at Chito's Shoe Repair on Third Avenue. The store accepts debit and credit card payments and stocks rotating pallets of overstock housewares sourced from liquidated retail inventory lines.