Glenner Town Square in Chula Vista is the first immersive reminiscence therapy day center for individuals with Alzheimer's disease and other forms of dementia in the United States, operated as a 501(c)(3) nonprofit (EIN 95-3794678) at 2765 Main Street by the Glenner Alzheimer's Family Centers. The 9,000-square-foot interior replicates a 1953–1961 American small town with fourteen replica storefronts—including a diner, library, movie theater, and city hall—designed to trigger long-term memory recall, a clinical approach that complements the residential dementia programming at Bonita Villa Senior Living in the Bonita area. Research cited by the center indicates that reminiscence therapy reduces agitation, improves mood, and enhances sleep quality in dementia patients by immersing them in sensory environments from the decade when their strongest autobiographical memories formed. The center also operates GlennerCare, a virtual dementia care navigation service, and hosts Memory Cafés and a nine-week Family Caregiver Education and Respite Program in partnership with community providers including The Neuron Clinic. Period-accurate details inside the facility include a 48-star American flag, a restored 1959 Ford Thunderbird, and era-specific signage and music calibrated to the 1953–1961 window that developmental psychology research identifies as the peak autobiographical memory formation period for today's average dementia patient population.