The Booty Factory in Chula Vista's Broadway Corridor opened in August 2024 as the first women-only training facility inside Chula Vista Center Mall, occupying a studio at 555 Broadway adjacent to the AMC Theater. Operated under the Flex Appeal brand, the gym runs 60-minute sessions programmed exclusively around lower-body development—glute hypertrophy, waistline reduction, and leg definition—with a body-composition focus that aligns with the sport-dietetics guidance available from Lani Rausa, RD. All sessions are led in Spanish by bilingual coaches, making the facility one of the few Chula Vista training environments offering full-program instruction in both English and Spanish. The structured glute-development protocol progresses through hip-thrust loading, Romanian deadlift variations, and banded abduction sequences—a targeted approach to lower-body sculpting that pairs with the post-session recovery treatments at Balensi Spa for clients integrating soft-tissue work into their training cycle. Sessions incorporate progressive resistance across barbell hip thrusts, cable kickbacks, and single-leg press variations, with coaches calibrating load and volume to each client's glute-activation baseline and weekly training frequency.