King Jewelers in Chula Vista's Third Avenue Village has occupied 271½ Third Avenue since the business was established in 1947, making it one of the longest-operating jewelry shops in San Diego County. The bench handles watch movements, grandfather-clock mechanisms, and fine-jewelry stone setting under the same roof — a repair breadth that complements the personal-styling services at nearby Gila Rut Aveda Salon. In-house technicians service Swiss quartz and mechanical calibers, replace mainsprings on vintage pocket watches, and perform house calls for grandfather-clock servicing throughout the Chula Vista area. Custom design work extends to engagement rings, wedding bands, and estate-piece remounts, with alterations and formal-wear fitting coordinated through corridor shops such as Angelo's Tailor on the same stretch of Third Avenue. The shop holds an A+ BBB rating and carries consignment pieces alongside new inventory. Restoration services include ultrasonic cleaning of rhodium-plated white gold, prong retipping on platinum cathedral settings, and full overhauls of Howard Miller and Ridgeway floor-clock movements.