SmartStyle in Chula Vista's Eastlake district, part of a Regis Corporation franchise network founded in 1996 with over 2,000 North American locations, operates inside Walmart at 1360 Eastlake Parkway. Haircuts, color, perms, waxing, and styling for men, women, and children fill the service menu alongside a retail selection of DESIGNLINE, Paul Mitchell, Redken, and Biolage product lines — a post-service home-care inventory that extends the self-care focus of The Massage Studio Eastlake a few blocks south on the same parkway. Each station handles single-process color through multi-foil highlight patterns, with stylists trained through Regis's corporate education curriculum. The Eastlake Parkway location draws the same errand-loop traffic that passes Crunch Fitness next door, anchoring a personal-care stop within the broader retail run. The salon's perm service applies thioglycolate-based solution to restructure disulfide bonds within the hair cortex, wrapping strands around rods from 3/8-inch to 1-inch diameter to set curl patterns that hold three to six months.