Ralphs in Chula Vista anchors The Plaza at Sunbow shopping center at 659 East Palomar Street, operating as a full-service Kroger subsidiary grocery with departments spanning produce, meat, seafood, deli, bakery, floral, and liquor. The in-store bakery produces fresh bread, cakes, and pastries under the Ralphs label, a scratch-and-finish program that draws from the same South Bay baking demand served by standalone panaderias including La Concha Bakery. A staffed pharmacy fills prescriptions and administers immunizations, supported by a cosmetics and fragrance department, a sushi counter, a coffee bar, and a prepared-foods salad bar. Kroger's digital infrastructure powers curbside pickup, same-day delivery, and the Ralphs Boost membership program, which bundles fuel-point multipliers with streaming-service subscriptions — a loyalty ecosystem distinct from the personalized compounding focus at independent operators including Chula Vista Pharmacy. UScan self-checkout terminals, a Coinstar kiosk, an in-store ATM, and an in-store bank branch round out the ancillary services inside the Palomar Street location, which maintains a 99-out-of-100 county health-inspection score.