Macy's at Chula Vista Center has anchored the Broadway and H Street intersection since the mall's 1987 expansion, occupying the former Broadway department-store footprint that rebranded under the Macy's banner in 1996. The two-level store carries the chain's full apparel, cosmetics, home-furnishings, and shoe departments alongside a Macy's Backstage off-price section, a merchandise mix positioned between the fashion tiers at co-anchor Burlington and the specialty boutiques in the surrounding 633,553-square-foot mall. Founded in 1858 and traded on the NYSE under ticker M, Macy's operates over 500 namesake locations nationally and remains one of three anchor tenants — along with JCPenney and Burlington — drawing foot traffic into the Chula Vista Center retail cluster. The Chula Vista Center location also hosts seasonal beauty events and styling masterclasses, adding experiential programming that complements the cosmetology training at Bellus Academy in the eastern part of the city. The store's cosmetics floor stocks MAC, Clinique, and Estée Lauder counter lines with on-site color-matching consultations for foundation, concealer, and powder formulations.