Grocery Outlet on Chula Vista's south Third Avenue stocks brand-name groceries at 40 to 70 percent below conventional retail through the chain's opportunistic buying model at Store #263 on 1340 Third Avenue. The independently operated location carries fresh produce, organic items, dairy, frozen goods, and pantry staples alongside the international grocery selection at nearby Seafood City Supermarket on the same Third Avenue corridor. Grocery Outlet Inc. traces its origins to 1946, when the Read family began selling military surplus at steep markdowns — a model the third-generation company now applies across its national network of extreme-value grocery stores. This Chula Vista branch holds a 98-out-of-100 health department score and accepts major credit cards, with a rotating inventory sourced from manufacturer overruns, packaging changes, and close-dated branded goods. The produce, deli, and baked-goods aisles serve the Otay and Harborside neighborhoods of south Chula Vista, complementing the Latin American bakery traditions found at La Concha Bakery nearby. Highest-volume categories include closeout wines and craft beers, organic snack lines, and seasonal specialty items cycled through the chain's centralized opportunistic-buying pipeline sourcing from more than 2,000 brand-name suppliers.