Fi.d.o in Chula Vista is a self-service pet-tag engraving kiosk housed inside the Petco at 1142 Broadway, using diamond-tip and rotary engraving technology to cut custom ID tags on the spot. The kiosk's touchscreen interface guides pet owners through text, font, and icon selections before the machine stamps tags in under two minutes, a convenience layer that complements the full-service grooming, training, and vaccination clinics at the same Broadway Petco — and the broader pet-care ecosystem that includes Barking Spot for dedicated grooming appointments. Tag blanks come in aluminum, stainless steel, and brass finishes in shapes ranging from bones and hearts to military-style rectangles, each rated for outdoor wear and collar-ring attachment. Engraved tags serve as a critical backup to microchip identification, pairing with the chip-scanning services at Telegraph Canyon Animal Medical Center and other South Bay veterinary practices to close the loop on lost-pet recovery. The engraving heads use carbide-tipped styluses capable of cutting up to four lines of text per side at adjustable depth settings, producing permanent markings that resist fading through UV exposure and repeated collar friction.